Media Training

"No one's better at getting spokespersons and their messages ready for prime time than Michael Sheehan"
Mark Shields
National Syndicated Columnist/PBS NewsHour

Team Highlights

Kelly Burke

Kelly is a  leading communications specialist with more than thirty years' experience in television, radio, speech, theater and journalism.

As a media coach, he conducts media, presentation skills and crisis media training for our Fortune 500 clients.

» View Bio

This intensive on-camera workshop lets you develop the skills, techniques, and strategies you need to handle the broad range of interviews in the real world of media.

Whether you're live at 5:00, edited at 6:00, featured on a talk show at 8:00, remote via satellite at 11:00, in a newspaper or a trade paper or online, you'll learn how the media works and how to make it work for you.

Sheehan Associates designs training workshops based on each client's individual needs. We talk with our clients, learn their issues, assess their needs and develop programs to meet them. No two programs are exactly alike.

But the underlying goal of all our training is the same – to build confidence and control. We use the most current techniques available, including multiple, simulated on-camera recorded interviews and a vast range of actual broadcast news video clips and printed material examples.

We have prepared people to speak on the most complex issues against the toughest adversaries in the biggest arenas. No firm can offer the quality of our on-camera coaching, interview strategy and media techniques.

We have prepared our clients for these interviews...

60 Minutes
ABC World News Tonight
Business Week
CBS Evening News
CBS This Morning
Charlie Rose
CNBC Power Lunch
CNBC Squawk Box
Dateline NBC
Face the Nation
Financial News Network
Fox Business Network
Fox News
Good Morning America
Meet the Press
NBC Nightly News
PBS NewsHour
Prime Time Live
This Week (ABC)
The Wall Street Journal
...and countless newspapers & magazines